![]() One tool in your marketing toolbox is your hotel website. Google Analytics is a critical hotel marketing tool Try the hotel marketing tool that displays floor plans Some of our favorites tools are Mention, Hootsuite, and Tweetreach. Social media listening tools will help you identify these conversations happening in the sea of content online. ![]() ![]() Similarly, if someone had a negative experience and wrote a less than stellar review on their blog and tweeted the post to their followers, you can reach out via the comments or on social to offer to fix the issue. Ideally, if someone mentions your brand in a positive way (for example, through an Instagram post, commending your property on a fun stay), you could express your gratitude through a reply. What you do with these mentions are totally up to you. These tools allow you to monitor conversations through flagging certain keywords, hashtags, or brand mentions online. Good news is, you can listen in on those conversations with the help of social media listening tools. So what are people saying about your brand on social media? Wouldn’t it be great to know when your audience mentions your hotel brand? On social media in today’s world, everyone has a voice. Social listening tools can drive hotel marketing Hotel Marketing Tools You Need To Know 1.
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